1. MORE CONTENT TYPES Whilst many companies have, for the last few years, tended to find a content format that suits them and focus all their efforts on producing consistent, quality content for their chosen approach on a regular basis, this is changing. Customers now expect to see organizations using every channel available and developing tailored content for each. This means specific graphic content for visual channels such as Instagram and Pinterest, quality articles for blogs, mixed media and video content for Facebook, compelling videos for YouTube and more. There are two key roles that SMS Marketing can play in 2019. Firstly, it can be developed as a direct channel for marketing and secondly, it can be used to support marketing efforts elsewhere online, allowing customers to link directly from an SMS to a website or app. 2. CUSTOMERS WANT ‘OFF-SCREEN’ EXPERIENCES Customers are beginning to demand more experience that takes place off the computer screen, rather th
Dove Soft, founded in the year 2009, headquartered in Mumbai provides Integrated Cloud Communications Solutions across SMS, Voice and Email. The strong and intensifying belief in the power of cloud communications, along with the need for Innovation to provide these services in a uniquely simple and integrated way, is what the company thrives on every day.