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SMS Marketing Tips Every Startup Must Know

The use of mobile phones is growing by leaps n bounds. And hence it becomes very easy to reach target audience with the help of SMS messages. However, SMS marketing is one of those areas of marketing that many startups seem to avoid, at least in the beginning. They think about how it could annoy customers and how they don’t want to risk falling for the stringent rules on this type of marketing in the U.S.


But they’re leaving money on the table because SMS messages have a99% open rate. You try finding those open rates when dealing with email. This guide is going to introduce you to some of the marketing tips every startup owner should be aware of when building their brand.

Here are 5 bulk SMS marketing tips or best practices for startups:

  1. Only Send IT To Non-DND Numbers
  2. Don’t Go Over 160 Characters
  3. Timing Will Determine Your Success
  4. Always Include A Call To Action
  5. Advertise Your Shortcode

Conclusion

Bulk SMS marketing is a relatively easy form of marketing to add to your mix. Every company should be doing it. What are your experiences with using bulk SMS service?
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