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What Is The Differences Between Transactional And Promotional Message?

Bulk SMS is an effective tool for an advertisement for business marketing. Various companies such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audients.
There are two types of messages available to the clients that can help them to fulfill their different objectives and targets. On one hand, there is one type of message that can help clients to pass the necessary information to their customers and on the other hand, there is a second type of message that can help clients to promote their products or services.
These two types of messages are as follows:
1. Transactional
2. Promotional
These two message types will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both message types have different features. The difference between Transactional and Promotional Messages (SMS) are as follows:-
Transactional Messages:
This type of message will help you to pass the necessary information to your existing customers for using your product or service. This will not take any promotional content, this type of message is only used to send important information, reminder or alert to existing customers. Transactional SMS is very helpful for delivering information to existing clients or a set of audience.
Transactional SMS Features
  • ·         6 Character Sender ID
  • ·         The service is applicable 24x7
  • ·         The Message gets delivered to DND & Non-DND Numbers both
  • ·         It works on a template basis. The templates with 75% of Static Content and 25% Variables
Example: Dear customer, your account balance is Rs xxxxx. Regards, XYZ bank.
Promotional SMS:
This type of message is used to send SMS with an objective to promote your products or services. This is an effective marketing a tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose.
Promotional SMS Features
  • ·         It has very important features such as.
  • ·         High Priority SMS Gateway and Normal SMS Gateway.
  • ·         Sender ID will be generated with the Dynamic Numeric Sender ID.
  • ·         Multiple SMS Gateway which will be assigned to all clients automatically.
Example: Now get 4.5% interest on all your fixed deposit. Regards, XYZ Bank.
So the main difference between transactional and promotional messages are that transactional messages are meant for educating/informing existing customers whereas promotional messages are used to promote products & services.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Provider, SMS Marekting
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