We are living in a world where it is cut-throat competition
among everyone in their respective fields. To survive in the market it is
important to understand the needs of the customers and keep them satisfied over
the period of time so that the business can be sustained in the long term.
Connectivity is the most important link between the customer and the business.
With this, the customer is continuously being aware of the latest offers and
discounts which are there.
WhatsApp Business API gives you a simple and reliable way to
reach your users directly in the WhatsApp application.
Meet your users where
they are: on WhatsApp
Users increasingly want to talk to businesses the same way
they talk with their friends and family. That’s why businesses all over the
world have turned to message to send proactive notifications, verification
codes, and use it as a channel for customer support. In more than 180 countries
and especially across South East Asia, WhatsApp is the messaging app of choice.
More than 1.5 billion people use WhatsApp to stay in touch in their personal
lives, sending more than 60 billion messages every day. In regions where
WhatsApp is dominant, businesses have been so eager to use WhatsApp that in
some cases, developers have resorted to improvising the consumer application!
Serving users >
Using servers
WhatsApp containers manage encryption keys and messages
between the business and users, allowing WhatsApp to deliver end-to-end message
encryption. Those containers need to be hosted in multiple regions for high
availability and to scale efficiently, as messaging volume grows.
Additionally, regardless of your use case, there are certain
capabilities you must build such as managing user opt-ins and honoring an opt-out
requests. To ensure critical notifications are always delivered, you need to be
able to switch to SMS if the user can’t be reached on WhatsApp due to the app
being uninstalled or poor data connectivity.
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