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Thеrе аrе a lоt оf dіgіtаl marketing сhаnnеlѕ. Mоѕt of оur tіmе and еffоrt іѕ spent оn thе mоѕt visible сhаnnеlѕ: ѕеаrсh ads, display ads, SEO, ѕосіаl, еmаіl аnd соntеnt. Whіlе thеѕе are key strategies thаt dеѕеrvе a lоt of attention, іt саn ѕоmеtіmеѕ mеаn that other smaller but еquаllу powerful channels fаll by thе  wayside. Onе of these oft-missed channels іѕ ѕоmеthіng that роtеntіаl customers (аnd рrоbаblу еvеrуоnе you know) use every dау: SMS. SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool. 1) Open Rate - Open Rate of SMS Marketing - 90% - Open Rate of other modes of marketing - 30 to 35% These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS. 2) Quantity matters

Businesses are driven by profit maximization, it’s a universal truth! In order to achieve this goal business owners/organizations continuously look out for creative and innovative marketing strategies to better market their products and services. Today, there are so many effective mediums to choose from in order to initiate a successful marketing campaign for example; Newspaper, television, internet, radio, billboards etc. the focus of this article is going to be on how to initiate a successful SMS marketing campaign and how to make it more effective. With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely successful. In many industries, mobile messaging provides the most effective direct marketing channel. If you’re running mobile messaging campaigns, or are thinking about starting, here’s some tips from what we’ve seen work well. Segment Your Audience I often hear people complain about the SMS or email marketing they rec

Bulk SMS Service is a great marketing tool which has transformed the way of business for any kind of businesses. If your Message is short & appealing to targeted customers surely it will be read by your customers. Bulk SMS Software is a marketing tool which allows you to send thousands of messages in a single second. If you need to pass on urgent information to your customers or contacts, Bulk SMS is a better option is to send message that is sent directly to the mobile phones of your contacts so you can reach them wherever they are. E- Mail communication is not always effective as much Bulk SMS. Bulk SMS is a one of the best marketing tools that has changed the way of entire business model. If your SMS is short, chrisp and eye candy to target audience then it would be read by all majority of the people. Bulk messaging allows you to send millions of text SMS in just a single click. If you want to convey an urgent peice of information to your clients or customers, SMS plays

What is SMS API? API stands for Application Programming Interface. In simple terms, integrating with an API allows systems to communicate automatically, so businesses can send bulk text messages through their existing systems, saving time and money. Whatever programming language you use, you can seamlessly integrate text messaging functionality in minutes, revolutionising the way you communicate. How can SMS API help ? If you already have systems in place to communicate with colleagues, clients and customers, it's quick and easy to connect to Reach interfaces and add SMS functions to your existing CRM system or other operating structure. Send and Receive directly from your Existing System Whether you're texting an individual customer or sending thousands of messages at a time, you can do so at the touch of a button. Schedule automatic responses, order updates, appointment reminders and more, with no extra time or hassle. No separate Logins and Password

Bulk SMS Service With the advent of mobile technology, it's continuously witnessing the increase in users having mobile devices. Without implementing technological changes and marketing methods you cannot expect to grow in this competitive world. Sending Bulk SMSs is, therefore, considered the most convenience and fast way to convey information to multiple users within a blink of eyes. Online Bulk SMS services, provided by Bulk SMS Gateway are planned to leverage the maximum benefits of this tech savvy world at most optimal charges. Send Bulk SMS to any number of People Bulk SMS Gateway allows the fastest communication through bulk SMS without restriction you when it comes to a number of people. Group SMSs to your organizational employees, Broadcasted SMS to your customers and dedicated messages to your clients - all are obstacle-free so that your business can bloom without hassles. Minimal Equipment Requirement & Easy-to-Use Interface Sending SMSs on

If you're trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are, as mobile usage is now surpassing that of "fixed Internet access" worldwide. Whether it's mobile banner ads, ads that appear in video games, or QR codes, there is no shortage of methods for getting the word out to mobile consumers. Short Message Service (SMS) marketing is another one of these methods. It's a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. There are many reasons to try it out, from it's relative low starting cost, to the fact that the vast majority of texts are actually opened and read to some extent. When used successfully, it creates an effective platform for communicating with mobile customers. Below are some of the most effective SMS tactics I have seen that can help boost response rates. 1. Offer

According to a survey by SAP, 70% of people feel that SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email. If you are not leveraging SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy. Here are six reasons you should take advantage of SMS marketing today: SMS marketing is more effective than email As stated earlier the open rate of text is a staggering 98% compared to the email open r

Saving = Earning, is what we all remember when we see low profit numbers. We then get our managers to work on cost optimization projects. Why are we now wasting more resources to arrive at a simple solution? This article will help you identify the processes, you can manage at a much lower cost. I know you are curiously wondering about what am I trying to suggest. Well, you do not have to ask your managers to work on a cost optimization project. You just have to ask one of them to contact a bulk SMS reseller and migrate all your processes involving communication, to SMS mode of communication. You dont believe me, right? Not your fault. You did not know that a bulk SMS reseller can provide you with a software to not just send and receive SMS but also allow it’s integration with your CRM (Customer Relationship Management) software, and your database server. Any and every business organization has at least 2 processes involving communication: 1. Advertisement and 2. Customer and