According to a survey by SAP, 70% of people feel that Bulk SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email. If you are not leveraging Bulk SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy. Here are six reasons you should take advantage of Bulk SMS marketing today: Bulk SMS marketing is more effective than email As stated earlier the open rate of text is a staggering 98% compared ...
Dove Soft, founded in the year 2009, headquartered in Mumbai provides Integrated Cloud Communications Solutions across SMS, Voice and Email. The strong and intensifying belief in the power of cloud communications, along with the need for Innovation to provide these services in a uniquely simple and integrated way, is what the company thrives on every day.