Skip to main content

What Is The Differences Between Transactional And Promotional Message?

Bulk SMS is an effective tool for an advertisement for business marketing. Various companies such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audients.
There are two types of messages available to the clients that can help them to fulfill their different objectives and targets. On one hand, there is one type of message that can help clients to pass the necessary information to their customers and on the other hand, there is a second type of message that can help clients to promote their products or services.
These two types of messages are as follows:
1. Transactional
2. Promotional
These two message types will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both message types have different features. The difference between Transactional and Promotional Messages (SMS) are as follows:-
Transactional Messages:
This type of message will help you to pass the necessary information to your existing customers for using your product or service. This will not take any promotional content, this type of message is only used to send important information, reminder or alert to existing customers. Transactional SMS is very helpful for delivering information to existing clients or a set of audience.
Transactional SMS Features
  • ·         6 Character Sender ID
  • ·         The service is applicable 24x7
  • ·         The Message gets delivered to DND & Non-DND Numbers both
  • ·         It works on a template basis. The templates with 75% of Static Content and 25% Variables
Example: Dear customer, your account balance is Rs xxxxx. Regards, XYZ bank.
Promotional SMS:
This type of message is used to send SMS with an objective to promote your products or services. This is an effective marketing a tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose.
Promotional SMS Features
  • ·         It has very important features such as.
  • ·         High Priority SMS Gateway and Normal SMS Gateway.
  • ·         Sender ID will be generated with the Dynamic Numeric Sender ID.
  • ·         Multiple SMS Gateway which will be assigned to all clients automatically.
Example: Now get 4.5% interest on all your fixed deposit. Regards, XYZ Bank.
So the main difference between transactional and promotional messages are that transactional messages are meant for educating/informing existing customers whereas promotional messages are used to promote products & services.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Provider, SMS Marekting
Labels:

Comments

Post a Comment

Popular posts from this blog

Send Bulk SMS Online

In this age of mobile revolution, it is extremely important to stay in touch with technology at all times.Online Bulk SMS are the fastest way for conveying information within groups to several members, just within seconds. Sending SMS messages to your customers is the perfect way to maintain connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI. Take a chance to send bulk sms free of all risks – save your time and money!  Our online SMS Sender provides an opportunity to communicate quickly and securely with your potential and existing customers by sending mass SMS advertising, notifications, and other text messages.Sending bulk sms online is one of the most effective ways to deliver information to your target audience. It does not matter if wish you to inform one or thousands of people. SMS text messages will be sent out immediately and delivered within a few seconds. Dove Soft Bulk SMS ...
25 comments
Read more

Start Your Own SMS Business With Our Bulk SMS Reseller Program

It is a known fact that no business can grow without marketing efforts; proving that advertising is one of the inevitable tools to boost your business sales. Today, marketing businesses through Bulk SMS Service are the most cost-effective medium. SMS Marketing is very popular due to its ease of reaching a large no. of recipients in one go at highly affordable costs. There are various other reasons as well for the popularity of bulk sms marketing that can not be ignored. The above reasons make bulk sms marketing a very lucrative business option. If you are also looking to start up your own business then becoming Bulk SMS reseller could be a great opportunity for you. There are various companies that provide bulk sms reseller plans, however, it is worth noting a bulk sms program offered by Dove Soft Pvt Ltd. The company provides numerous bulk SMS resellers plans. The bulk SMS programs designed by Dove Soft for resellers in India are most economical thereby helping Bthe resellers t...
7 comments
Read more

Why SMS Is The Best Next Generation Marketing Tool

Bulk SMS is the best way to reach out to millions of people within seconds. Bulk SMS marketing has such a low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. With this cost-effectiveness and high return in investment, bulk SMS marketing is an almost essential marketing tool for any modern SME. It serves as the powerful, effective and convenient medium of transferring information. Bulk SMS has become an ideal choice for every marketer. Reasons why Bulk SMS is a great next-generation tool It’s a direct, immediate channel SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time-critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media. It can su...
3 comments
Read more