Skip to main content

What Is The Differences Between Transactional And Promotional Message?

Bulk SMS is an effective tool for an advertisement for business marketing. Various companies such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audients.
There are two types of messages available to the clients that can help them to fulfill their different objectives and targets. On one hand, there is one type of message that can help clients to pass the necessary information to their customers and on the other hand, there is a second type of message that can help clients to promote their products or services.
These two types of messages are as follows:
1. Transactional
2. Promotional
These two message types will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both message types have different features. The difference between Transactional and Promotional Messages (SMS) are as follows:-
Transactional Messages:
This type of message will help you to pass the necessary information to your existing customers for using your product or service. This will not take any promotional content, this type of message is only used to send important information, reminder or alert to existing customers. Transactional SMS is very helpful for delivering information to existing clients or a set of audience.
Transactional SMS Features
  • ·         6 Character Sender ID
  • ·         The service is applicable 24x7
  • ·         The Message gets delivered to DND & Non-DND Numbers both
  • ·         It works on a template basis. The templates with 75% of Static Content and 25% Variables
Example: Dear customer, your account balance is Rs xxxxx. Regards, XYZ bank.
Promotional SMS:
This type of message is used to send SMS with an objective to promote your products or services. This is an effective marketing a tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose.
Promotional SMS Features
  • ·         It has very important features such as.
  • ·         High Priority SMS Gateway and Normal SMS Gateway.
  • ·         Sender ID will be generated with the Dynamic Numeric Sender ID.
  • ·         Multiple SMS Gateway which will be assigned to all clients automatically.
Example: Now get 4.5% interest on all your fixed deposit. Regards, XYZ Bank.
So the main difference between transactional and promotional messages are that transactional messages are meant for educating/informing existing customers whereas promotional messages are used to promote products & services.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Provider, SMS Marekting
Labels:

Comments

Post a Comment

Popular posts from this blog

Send Bulk SMS Online

In this age of mobile revolution, it is extremely important to stay in touch with technology at all times.Online Bulk SMS are the fastest way for conveying information within groups to several members, just within seconds. Sending SMS messages to your customers is the perfect way to maintain connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI. Take a chance to send bulk sms free of all risks – save your time and money!  Our online SMS Sender provides an opportunity to communicate quickly and securely with your potential and existing customers by sending mass SMS advertising, notifications, and other text messages.Sending bulk sms online is one of the most effective ways to deliver information to your target audience. It does not matter if wish you to inform one or thousands of people. SMS text messages will be sent out immediately and delivered within a few seconds. Dove Soft Bulk SMS ...
25 comments
Read more

Bulk SMS For Educational Institutes

Bulk SMS provide various opportunities in the field of Education. SMS consumption is very high and Web SMS is the important factor of Education field. Today Education is the important term which has the power of improvement and extreme changes in all fields. School, colleges, education training centers and other educational sectors using Bulk SMS for sending information or updates to guardians and parents. Bulk SMS create a community among teacher, parents and students. Education is important to live better life and it develops your personality and mental standard. In any educational institution, communication will also always be at the center of it all. It is the best way of making sure the message is well relayed to the concerned parties. The messages will be well formatted and with high readability as per your convenience. To ensure things are running better as you want you can contact bulk SMS company in India and learn more about them. It will surprise you how much you will b...
3 comments
Read more

Best Bulk SMS service provider in India

A best bulk sms service provider in India is the one which satifies the following requirements:  Speed: You do not have to anxiously wait to ensure that the bulk SMS you sent quite some time back has reached your intended users in time or not.  Quick Setup: Register with us and start marketing right away. We do not have long drawn setup processes to waste your precious time.  Best Prices: For Bulk SMS Services of such high quality, we are the Cheapest Bulk SMS Provider you can find. Market Leader: We are the leaders in the market of Bulk SMS Services and serving you better is always our Only Goal. Customer Support: Stuck with a problem? We are just an email or phone call away from you to fix any of your issues with our services. If you are searching frantically for the Best Bulk SMS Service Provider in India, your search ends with us.  If you wish to advertise your product for minimum charges and yet achieve maximum reach, then ...
Post a Comment
Read more