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Bulk SMS is a new age digital marketing tool, considered to be a boon for marketers. Bulk SMS helps organizations to send a large amount of SMS messages instantly at the same point of time. Bulk SMS also has got a very high open & response rate as against any other form of marketing campaigns. A bulk SMS campaign can be implemented with very minimum cost as against any other form of marketing, it is considered to be the most economical. The success of a bulk SMS campaign to a great extent depends on the bulk sms provider as well. Bulk sms service companies play a vital role in the overall success of any marketing campaign. Hence, selecting a bulk sms company is a very crucial task, however, a no. of factors need to be considered when selecting a bulk SMS company.  Following are the factors; organizations must look into when selecting a bulk SMS company for their marketing campaigns: 1) How old the company is in the market 2) Project handling experience

Perhaps you’ve run across some of the statistics regarding the value of SMS. As LNP Media Group notes, “Text messages have a 98% open rate and are often read within 10 minutes, which makes this digital marketing initiative an extremely effective social effort.”This is an incredibly high open rate and makes SMS the premier channel in terms of penetration and speed of consumption. But it’s the flexibility of Bulk SMS that really makes it powerful. “More than anything else, Bulk SMS campaigns serve as a critical touch point through the customer life cycle. Bulk SMS can do things like facilitate product activation, endorse mobile app downloads, or even engage consumers with real-time inquiries about product marketer Amy McNeil explains. “SMS offers marketers the freedom to deploy a variety of mpaigns – welcome, transactional, loyalty, triggered, promotional, etc.” Furthermore, Bulk SMS isn’t overly expensive. When compared to other forms of communication that boast much lower open