Perhaps you’ve run across some of the statistics regarding the value of SMS. As LNP Media Group notes, “Text messages have a 98% open rate and are often read within 10 minutes, which makes this digital marketing initiative an extremely effective social effort.”This is an incredibly high open rate and makes SMS the premier channel in terms of penetration and speed of consumption. But it’s the flexibility of Bulk SMS that really makes it powerful.
“More than anything else, Bulk SMS campaigns serve as a critical touch point through the customer life cycle. Bulk SMS can do things like facilitate product activation, endorse mobile app downloads, or even engage consumers with real-time inquiries about product marketer Amy McNeil explains. “SMS offers marketers the freedom to deploy a variety of mpaigns – welcome, transactional, loyalty, triggered, promotional, etc.”
Furthermore,Bulk SMS isn’t overly expensive. When compared to other forms of communication that boast much lower open rates, Bulk SMS is entirely cost effective.
“More than anything else, Bulk SMS campaigns serve as a critical touch point through the customer life cycle. Bulk SMS can do things like facilitate product activation, endorse mobile app downloads, or even engage consumers with real-time inquiries about product marketer Amy McNeil explains. “SMS offers marketers the freedom to deploy a variety of mpaigns – welcome, transactional, loyalty, triggered, promotional, etc.”
Furthermore,Bulk SMS isn’t overly expensive. When compared to other forms of communication that boast much lower open rates, Bulk SMS is entirely cost effective.
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