According to a survey by SAP, 70% of people feel that Bulk
SMS marketing is a good way for an organisation to get their attention. In
fact, according to research by The Wireless Association, the open rate of text
promotions/offers is a whopping 98% while the open rate of emails is a mere
22%! Despite these numbers, when it comes to brands reaching consumers, email
marketing is still the more commonly used tactic even though text message
marketing — which includes coupons, special offers, and participation in loyalty
programs — is redeemed eight or more times frequently than email.
If you are not leveraging Bulk SMS in your marketing mix it
might be time to reconsider. Whether you are a small business or a major
consumer brand, you can implement successful SMS marketing strategy.
Here are six reasons you should take advantage of Bulk SMS
marketing today:
Bulk SMS
marketing is more effective than email
As stated earlier the open rate of text is a staggering 98%
compared to the email open rate of just 22%. While an email might sit in a
customer’s inbox all day, people’s phones will sit in their pockets or even
better in their hand. Therefore a text is read within minutes, making it a
great channel for flash sales and same-day promotions.
Reach a
highly-engaged audience
Consumers opt into mobile programs making a careful decision
about which text campaigns they choose. This differs from email campaigns where
consumers subscribe more generally to brands they may only be temporarily
interested in. Because according to The Wireless Association, users limit
themselves to brands they truly care about when opting into SMS promotions,
therefore brands are able to market more directly to a captive, and loyal,
target audience.
Build your
brand conversation
While email communication is a one-way street, people can
actually reply to an SMS promotion and engage with the brand through two-way
SMS dialogue. By opening the doors of conversation between brand and consumer,
and creating customer engagement, marketers ultimately create a stronger relationship
and build brand trust.
Sell more
and drive awareness
Unlike email, which tends to drive online sales, text
promotions drive engagement to bring consumers in-store. Once in-store, the
consumer is then more likely to buy other products. According to Time Trade
research on the State of retail 2015, a consumer’s in-store basket size is on
average three times larger than if you drove their purchase online.
Measuring
ad value
With so many customer acquisition points for SMS programs,
brands can easily track where users are texting in to join (via in-store
advertising, print advertising, etc.) and measure the relative effectiveness of
that advertisement. An example of this was Pepsi Max’s “2015 Field of Dreams”
campaign which allowed Pepsi to measure consumer opt in value.
Send highly
targeted communication
Long gone are the days when business owners would send out
text messages in the hope that the Bulk SMS would reach the targeted demographic of
their store or business. Today mobile marketing campaigns are much more
effective because you can choose which customers to tailor your promotional
campaign to base on the marketing information you have previously collected.
#Bulksms #Bulksmsservice
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