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What is Bulk SMS ?




SMS Sent in bulk quantity is called bulk SMS. The messages are sent simultaneously to all the users at the same time with a click of a button.

Types of bulk SMS –

  • Promotional SMS - Promotional SMS is used to send offers, discounts or promotions to new and existing customers.


  • Transactional SMS - Transactional SMS is used to send OTPs, informational messages, booking and various alerts to your existing customers. They should not be intended for marketing.


  • OTP SMS - OTP SMS is used for your all money transfer, payment operations, Internet Banking & other security purposes. OTPs are one time passwords generated by the system for security purposes.


Benefits of Bulk SMS –

  • Economical - Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing on the other hand has such low purchase, set up & running costs that campaigns can be launched and executed for a tiny fraction of costs associated with traditional marketing methods.


  • Easy To Send – Sending bulk sms is very easy as a large no. of messages can be sent to the users simultaneously at the same time with a click of a mouse button.


  • Instant Result - most text messages are read by the recipients within seconds of receiving it. Also, the sender receives much better response through bulk sms marketing as compared to any other medium of lead generation.


Sending Bulk SMS –
SMSs can be sent through desktop to mobile or mobile to mobile with the help of a bulk SMS application (software) provided by vendors.

Note - In the next article we will be covering the complete process of buying bulk SMS. 

Tags - Bulk SMS , Bulk SMS Service

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