Skip to main content

The Three R's of Effective SMS Marketing

There are many components that come together to create an effective SMS marketing campaign. However, it is easy to put them into three main categories: reach, results, and repeatability. These three R's come together to create a solid foundation on which to build your entire campaign. By focusing on these three elements and their various associated ones, you will be able to institute a strong campaign that brings you the returns you want.

Reach

With any marketing tool, the reach plays an important component. This is the number of people you will hit with any particular advertisement or marketing effort. For some mediums, this number can be quite large. For example, when you run an ad on TV or post a billboard, then you will reach a wide number of consumers. It is important to remember that your reach does not always include the quality of potential leads.When you add in SMS marketing, you have the potential to greatly increase the number reached through these ads. This is because you can use texting as a call to action on these ads. Then, people who are interested have something they can do to engage with your company, increasing the impact of the ad.

SMS marketing also has its own reach in two different ways:

  • People who see the promotion
  • Subscribers of your program

When you first implement an SMS marketing campaign, it is important to promote it to engage a wide audience of potential customers. Then, you can amass subscribers who you regularly text. This helps to convert potential leads into customers, and one-time customers into regular ones, ultimately creating more loyal customers. Therefore, your texting campaign will have a reach that equals the number of subscribers. However, you also have the potential to widen the reach through promoting your campaign through different channels and/or adding it as a call to action on your current campaigns.

Results

Another important component of any SMS marketing campaign is the results. There are many metrics you might utilize to determine the results of your campaign, including:

  • Opt-in rate
  • Opt-out rate
  • Conversion rate
  • Click through rate
  • Redemption rate

These numbers give you insight into the results of your campaign. However, there is much more that can be combined to determine if something got you the results you wanted.First, you have to have an objective or goal in mind. This is not just for your overall campaign, but each message sent out should have some type of meaning behind it. This might include:

  • Gain subscribers
  • Boost sales
  • Promote a new product
  • Increase awareness of your business
  • Engage with customers

The objective of your message will determine which metrics to closely review. Then, you can determine whether or not you reached your goals.It is also important to compare each message with previous messages to see if you are gaining traction in your campaign. This also informs you whether or not a particular message type was effective. Additional information you might glean from reviewing your data include:

  • It was sent at the right time
  • It was sent on the right day of the week
  • You are using the right frequency of messages
  • The coupon type was desirable
  • The content was valuable

Repeatability

The final R of effective SMS marketing is repeatability. This means you can continue to get the same results over and over again. However, it does not mean that you are simply sending out the same content and expecting to have the same return. It is about building a strong foundation so that your program works as expected.

There are a few key elements of a strong foundation for your SMS marketing program:
  • Clear objective or purpose
  • Target audience
  • Cohesive brand voice
  • Difference or uniqueness
  • Value and relevancy
  • Plan of action
When you develop your SMS marketing program, it is essential that you create some framework for each element of your program. This should be something that spells out your strategy for the overall program and each individual text so that anyone could come in and develop a text that adheres to your campaign. You probably developed something like this for your other advertising campaigns, such as content marketing guidelines that detailed the 

best practices for writing your blog and website content. Your texting guidelines should include:
  • The best practices
  • Target audience(s)
  • Brand voice
  • Most relevant coupons
  • General template for your messages
You might find that you have other elements you wish to include in your guidelines to help you and your team continually develop messages that create a cohesive and strong campaign.By having a foundation in place, it is easy to develop messages that repeat your success without actually just sending the same exact message every time. You will have rules to follow that will help you to achieve repeatability. You might find that it is easy to create multiple messages off of a simple 

template that covers what you need. This might be something like:
  • Attention grabbing statement
  • Deal or coupon details
  • Expiration date
  • Call to action
Tags:- Bulk SMS, Bulk SMS Marketing, Bulk SMS Mumbai.....

Comments

Popular posts from this blog

Send Bulk SMS Online

In this age of mobile revolution, it is extremely important to stay in touch with technology at all times.Online Bulk SMS are the fastest way for conveying information within groups to several members, just within seconds. Sending SMS messages to your customers is the perfect way to maintain connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI. Take a chance to send bulk sms free of all risks – save your time and money!  Our online SMS Sender provides an opportunity to communicate quickly and securely with your potential and existing customers by sending mass SMS advertising, notifications, and other text messages.Sending bulk sms online is one of the most effective ways to deliver information to your target audience. It does not matter if wish you to inform one or thousands of people. SMS text messages will be sent out immediately and delivered within a few seconds. Dove Soft Bulk SMS ...

Still Have a Doubt Is SMS Marketing Right for Your Business?

Are you still on the fence about SMS marketing and whether it should be part of your marketing strategy? Believe it or not, SMS marketing is one of the most effective forms of instant communication. It has a whopping 98% open rate with 90% of the messages being read within 3 minutes. There are many more advantages to using SMS marketing which can benefit any type of business. SMS marketing is highly proactive as consumers may participate in promos and surveys via SMS response and immediately get answers to their queries by sending a keyword to a short code or number. There are so many ways you can use SMS marketing to expand your customer base and increase profit. What businesses can make from Bulk SMS Marketing? there are certain characteristics that make a business a good fit for SMS marketing. Generally, SMS marketing is beneficial to: Companies that need to send reminders Companies that need to send timely offers Companies that need to verify a person’s ident...

Send bulk SMS messages in India with the DLT registration portal.

Distributed Ledger Technology (DLT) is a blockchain-based registration portal that creates immutable logs that cannot be manipulated and keeps track of all records of transactions made by network participants via SMS. The portal uses cryptographic keys and signatures to keep its data secure. If you send SMS messages in India, you are required to use the DLT registration portal. Telecom Regulatory Authority of India (TRAI) prevents customers from unsolicited commercial communication, such as fraud calls and disturbing SMS messages. TRAI has released the Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate unsolicited commercial communication (UCC) and bring transparency in the unorganized SMS industry. These guidelines enhance control, prevent any fraudulent practice, and provide greater safety to the end customer. Per the revised TRAI guidelines, the companies who want to communicate with their customers will now have to register with telecom opera...