Dove Soft Blogs

To be an effective mobile marketer, first you need to understand why so many consumers prefer text messaging. There are a handful of basic reasons for this: Immediacy People appreciate that text messages get sent and received instantly. It gives a feeling of instant connection, almost as if one were in face-to-face conversation with the other person, and any messages received are guaranteed to be written recently; that is, unless they were scheduled in advance, but most average consumers can’t tell the difference. Conciseness Most text messages (the effective ones, anyway) are short and to the point. People are constrained to be concise, which means more significant information will be conveyed in fewer words and less time. Convenience Mobile phones are just that: mobile. You can carry them anywhere, and send and receive text messages with minimal interruption to the rest of your daily life. Low pressure Sales and marketing messages are particularly effective ...