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Using keywords that are short, familiar, and only use the twenty-six letters of the alphabet, but it is also important to choose which keywords you use carefully. If, for example, you are a beauty salon advertising a discount on “Trim Tuesday” over the radio, you should not use the keyword HAIR. This could be misspelled as HARE or misheard as HERE, HEAR or even HOYA depending on your accent. The same would apply to any word that is frequently misspelled.
You also need to be careful about some vanity dedicated short codes. It may be cool to have a numeric sequence that spells out the name of your business, but there may be other interpretations of that same numeric sequence. For example, if you own the Shintu Health and Fitness Center, the numeric sequence 744688 spells the word SHINTU on a cellphone keypad. However, the numeric sequence 744688 can also spell PIGOUT - not such a great idea for a health and fitness center.
The final tip for attracting new customers with SMS marketing is to keep monitoring your responses, review your spikes in engagement and your churn rate (the percentage at which customers opt out of your service). Then adjust your text message marketing campaign as necessary. It could be that a different keyword would help you acquire new customers with text message marketing. It may be your choice of short code, or you may have to change your incentive for attracting new customers with Bulk SMS.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Mumbai, Bulk SMS Marketing....
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