Skip to main content

Bulk SMS Marketing VS Email Marketing.

Bulk SMS Marketing Vs Email marketing, one of the most debated marketing techniques topics. In my opinion, nowadays though, it’s unfair for a brand to communicate with their customers just through one single channel, which converts the whole SMS vs Email irrelevant.
So, you must be thinking how you will determine which marketing channel could help you properly to communicate with their customers. It’s actually quite simple. Go through the stats, and check out the numbers created by Message Systems, from a survey of 500 consumers which calculated the statistics of SMS Marketing and Email Marketing.


  • The average retail open rate for email marketing is only 22.54 %. The average open rate for SMS marketing is 99%.
  • Second, is that email marketing only has a 2.95% click-through rate for retailers. The average retail SMS marketing click-through rate is 36%.
  • 90% of all text messages are read within 3 minutes.
  • 91% of adults have their mobile phones within arms reach 24/7. While 84%of all email traffic remains in spam.
  • There are 6 billion mobile phones in this world and 3.6 email account in this world.
  • 6% of consumers own a smartphone while 73% of consumers use a laptop.
  • 19% of people will click the URL sent in an SMS while 4.2 % of people click on URL sent on an email.
  • Over 150 billion texts were sent in the UK in 2017, where there are a whopping 144.8 billion emails sent every day.
  • Bulk SMS produces engagement rate 6-8% times higher than emails.
  • Offer and Coupons posted via Bulk SMS are 10X more likely to be redeemed and shared than mail and newspaper coupons.



And We Have A Winner.

No doubt email usage is still higher than SMS, but maybe you are delivering a large number of emails but make sure that these emails are getting opened as your work out for emails have a high probability to result as spam. Smartphones have provided marketing companies the power to reach people on both the channels indirectly their pocket.


It’s not like from now you have to dump your email marketing strategies and have to work up for Bulk SMS Marketing. Both are important If SMS is most personal Emails are more business oriented, both have their own taste. But if you really want a super duper marketing hike I’ll suggest you not to forget any of them. If you are concerned about your emails it’s time now to tie up lace for SMS Marketing as well!

Comments

Popular posts from this blog

Send Bulk SMS Online

In this age of mobile revolution, it is extremely important to stay in touch with technology at all times.Online Bulk SMS are the fastest way for conveying information within groups to several members, just within seconds. Sending SMS messages to your customers is the perfect way to maintain connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI. Take a chance to send bulk sms free of all risks – save your time and money!  Our online SMS Sender provides an opportunity to communicate quickly and securely with your potential and existing customers by sending mass SMS advertising, notifications, and other text messages.Sending bulk sms online is one of the most effective ways to deliver information to your target audience. It does not matter if wish you to inform one or thousands of people. SMS text messages will be sent out immediately and delivered within a few seconds. Dove Soft Bulk SMS ...

Send bulk SMS messages in India with the DLT registration portal.

Distributed Ledger Technology (DLT) is a blockchain-based registration portal that creates immutable logs that cannot be manipulated and keeps track of all records of transactions made by network participants via SMS. The portal uses cryptographic keys and signatures to keep its data secure. If you send SMS messages in India, you are required to use the DLT registration portal. Telecom Regulatory Authority of India (TRAI) prevents customers from unsolicited commercial communication, such as fraud calls and disturbing SMS messages. TRAI has released the Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate unsolicited commercial communication (UCC) and bring transparency in the unorganized SMS industry. These guidelines enhance control, prevent any fraudulent practice, and provide greater safety to the end customer. Per the revised TRAI guidelines, the companies who want to communicate with their customers will now have to register with telecom opera...

International SMS, a new concept to connect with the world

  Bulk International SMS SMS (Short Message Service) is a unique idea which is being used by big or small businesses as well as organizations for so many years. However, these businesses have evolved over the years and achieved their set targets. The entire business world has become a part of Digital marketing and they are working towards that direction. Sending text messages has not only become a trend, but it also fulfils the need of the business. The SMS message is no longer a way to communicate with people, in fact; it is playing an important role in the business world. The cyber age has given the opportunity to expand their business and to adhere to the International market. Many concepts and ideas have changed with time and so the trend of the international business culture. To create an International business relationship,  Bulk   International SMS  plays a vital role. BULK INTERNATIONAL SMS SERVICE IN INDIA Today, businesses, be it a ...