Currently, there are different modes such as media, radio and social media for promoting products and services, but most of them are not effective as short message service which reaches the target customers quickly and effectively. As 90% of messages are read by customers, it has higher response rate than email and other mobile marketing strategies.
SMS is an effective service through which we can communicate to thousands of people at the same time. We can do this by sending bulk SMS to the server of the service provider. Initially, when we send multiple SMS it stays in the server of the service provider and then it is sent out to different people who receive the messages almost at the same time. People who are out of the mobile network zone will get the message once they enter the zone and those who have their mobile switched off will receive the message when they switch it on.
Staggering open rates with rapid response
99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014015)
Increasing use of mobile phones
India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)
Increased mobile reach
75% of online rural population in India is online via their mobile devices (Octane Research 2015)
A constant source of communication
Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)
Increased usage of smartphones
The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)
Warmly received
Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)
The preferred choice
Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association.
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