Why SMS Is The Best Next Generation Marketing Tool

Bulk SMS is the best way to reach out to millions of people within seconds. Bulk SMS marketing has such a low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. With this cost-effectiveness and high return in investment, bulk SMS marketing is an almost essential marketing tool for any modern SME. It serves as the powerful, effective and convenient medium of transferring information. Bulk SMS has become an ideal choice for every marketer.

Reasons why Bulk SMS is a great next-generation tool

It’s a direct, immediate channel

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time-critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

It can support and integrate with other channels

It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however, it also has the ability to enhance and support other marketing mediums, such as social media. As well as being great on its own, SMS is also function to enhance and support other popular mediums among consumers.

You can increase customer engagement

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of the content they send out - while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via Bulk SMS where longer, more creative messaging is more appropriate.

You can learn more about your customers

SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes. Meaning you can get great results in a short period of time.

The key to success with Bulk SMS in sales is having good judgment and carefully considering the scenario and what channel of communication makes the most sense. There is no other marketing tool as effective as Bulk SMS Marketing.