1. MORE CONTENT TYPES
Whilst many companies have, for the
last few years, tended to find a content format that suits them and focus all
their efforts on producing consistent, quality content for their chosen
approach on a regular basis, this is changing. Customers now expect to see organizations
using every channel available and developing tailored content for each. This
means specific graphic content for visual channels such as Instagram and
Pinterest, quality articles for blogs, mixed media and video content for
Facebook, compelling videos for YouTube and more.
There are two key roles that SMS
Marketing can play in 2019. Firstly, it can be developed as a direct channel
for marketing and secondly, it can be used to support marketing efforts
elsewhere online, allowing customers to link directly from an SMS to a website
or app.
2. CUSTOMERS WANT
‘OFF-SCREEN’ EXPERIENCES
Customers are beginning to demand
more experience that takes place off the computer screen, rather than having to
use an app or website to control their entire relationship with a brand. One
example is the increased use of the Internet of Things (IoT), which enabled
devices can connect and share information. However, providing an alternative
experience for the customer does not necessarily have to be expensive and
technically challenging. Bulk SMS campaign or SMS Marketing is a great example
of another approach that, despite taking place within their mobile device, is
perceived by customers as being a completely different experience to online sites
or apps. Still regarded as a unique and highly personal communications channel,
SMS is often seen as an almost ring-fenced element of mobile communication.
To make the most of bulk SMS campaign
in 2019, make sure that you develop creative campaigns that are designed
exclusively for SMS Marketing to allow them to have a truly native feel.
3. TRUST AND TRANSPARENCY
There is a significant need for
companies to invest in encouraging direct recommendations. And, SMS Marketing is
a great channel for this. If, like many organizations, you have developed a
reward scheme to incentivize recommendations, then link it up with your bulk
SMS campaign and send regular communications by SMS. Remember, it is easy for
your customer to share an SMS directly to one or all of their contacts in just
a couple of steps, or to reply with details of a contract without having to
leave the SMS application. With most people carrying their phone on them almost
all of the time, SMS also means that customers are much more likely to offer a
direct word of mouth recommendation to those around them.
4. THE CUSTOMER JOURNEY
The customer journey has always been
an important basis for managing the relationship, however there now needs to be
more focus than ever on nurturing the customer and establishing a two-way
relationship at every stage of that journey. It is not enough to simply put all
of your efforts into the conversion then abandon the customer, nor do customers
expect to be apprehended with a sales message at their first encounter with
your brand. The modern customer relationship follows a process that is
typically divided into the stages of awareness, consideration, and decision. It
is only at this relatively late stage that a customer will typically convert
and only here that they are ready to commit to investing in your product or
service.
The awareness stage relies on the
customer building familiarity and understanding of who your brand is and what
it represents, whilst the second stage is more about familiarization with your
product or service. Only in stage three will a customer typically start to give
serious thought to pricing.
Provided it is used appropriately,
Bulk SMS Marketing is a great way to nurture and guide the customer through
these stages and nudge them towards completing the transaction. Think about how
to communicate in the right way at each stage, rather than simply trying to go
for the sell-in every SMS.
5. STRATEGY MATTERS
A well-documented strategy means that
your Bulk SMS campaign becomes transferrable – whether you are expanding your
team or replacing members. Without having an established and documented
strategy, you expose your brand to the risk and also reduce your likelihood of
achieving the desired result.
S.M.A.R.T objectives – Specific,
Measurable, Achievable, Realistic, Timely – lend themselves well to Bulk SMS marketing
and can be a useful starting point for those who are less familiar with
strategy development. Also, ensure that all of the departments within your
business are able to contribute to your strategy at an early stage, to ensure
that there is coherency across all the activities that contribute to your
success.
With all these latest trends it
proves that Bulk SMS Service is the easiest and convenient way to reach your audience
in no time. This service can help you and your business to increase its sales
and income.
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