How does Bulk SMS Work?

Bulk SMS has five functional units.

Users
SMS API
SMS Gateways
Operators
Recipients

Users

They are the beneficiaries of bulk SMS services who use bulk SMS to promote their business, to generate leads, sending informative messages, etc. Users use an SMS gateway to send messages or to view message delivery reports, etc.

SMS API

An API stands for Application Programming Interface. An SMS API is a well-defined software interface that enables code to send short messages via an SMS Gateway.

Gateway Providers/Aggregators

An SMS gateway allows users to send Short Message Service (SMS) to operators. They have tie-ups with telecom operators, build user-friendly interfaces and offer as services to their clients.

Operators

Operators (like Airtel, Vodafone, Idea, JIO, etc) are the first party in the overall Bulk SMS Process. Operators play a key role in sending Bulk SMS without them users can't send SMS. Operators revert confirmation signals to SMS Gateway after delivering messages.

Recipients

They are people with mobile handsets who receive messages.

Sending of bulk SMS through pc / mobile phone:

A defining characteristic of bulk SMS messaging is that businesses and organizations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software program, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.

An SMS gateway acts as a relay between the mobile network operators and a wireless application service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of a mobile network operator and then onto a recipient’s mobile phone number.

Tags- Bulk SMS, Bulk SMS Marketing

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