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The use of mobile phones is growing by leaps n bounds. And hence it becomes very easy to reach target audience with the help of SMS messages. However, SMS marketing is one of those areas of marketing that many startups seem to avoid, at least in the beginning. They think about how it could annoy customers and how they don’t want to risk falling for the stringent rules on this type of marketing in the U.S. But they’re leaving money on the table because SMS messages have a99% open rate. You try finding those open rates when dealing with email. This guide is going to introduce you to some of the marketing tips every startup owner should be aware of when building their brand. Here are 5 bulk SMS marketing tips or best practices for startups: Only Send IT To Non-DND Numbers Don’t Go Over 160 Characters Timing Will Determine Your Success Always Include A Call To Action Advertise Your Shortcode Conclusion Bulk SMS marketing is a relatively easy form of marketing to ...

You have best of products, however, it is ultimately the advertising and marketing efforts that are going to yield the profits to the organization. The old and traditional means of advertising and marketing are highly expensive in nature. On the other hand, Bulk SMS services allow you to deliver your messages to millions around the world with minimum expense and in the shortest possible time. Bulk SMS makes an effective marketing tool for businesses.  SMS do not irritate your likely clients: the customer certainly has a reason to get irritated when receiving messages while in office or driving through traffic. Bulk SMS has this exclusive feature of not disturbing the customers, as it silently delivers the desired message while the customers continues to be busy with their schedule. The receiver can go through the message at their convenience, and can be expected to spend time understanding the product under promotion. Due to its economical nature and many more f...

Is Bulk SMS Marketing Really Helping Organisations? Use of mobile phones is increasing by leaps n bounds. India’s mobile phone subscriber base crossed the 1 billion users mark, as per data released recently by the country’s telecom regulator. But experts see the milestone as the beginning of some dramatic action rather than as a climax. Due to a huge user base, promotion across mobile phones has become very easy and effective. Within seconds a bulk SMS campaign can reach lakhs of users with a single click of a mouse button.  Some Useful Statistics About Bulk SMS Campaigns: 1) Over 95% of SMS messages are opened by users 2) Over 85% of text messages are opened immediately 3) Over 94% of text messages are opened within 3 minutes 4) Over 90% of users do not leave homes without mobile The above statistics speak for themselves as to how effective and useful a bulk SMS marketing campaign could be for any organization. However, the success to a great exte...

SMS stands for short message service, it is a single piece of message sent by one user to another user. Where as "Bulk SMS" refers to sending of SMS message to a large no. of users at the same time. Bulk SMS messaging is the only medium that enables instantaneous SMS text notification to a targeted group of people that may up to thousands or lakhs. The main advantage of this Technology is that it takes only several minutes to send thousands of short messages (SMS) over to users.  Advantages Of Bulk SMS Campaign: Ease of Reach : Also known as mobile marketing, through this application, marketers can use a single message to communicate to their entire customer base. Instead of contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, an advertising message can be distributed to several consumers all at once. Personal Communication: SMS has become the most popular mode of communication today with most of us usi...