Is Bulk SMS Marketing Really Helping Organisations?
Use of mobile phones is increasing by leaps n bounds. India’s mobile phone subscriber base crossed the 1 billion users mark, as per data released recently by the country’s telecom regulator. But experts see the milestone as the beginning of some dramatic action rather than as a climax. Due to a huge user base, promotion across mobile phones has become very easy and effective. Within seconds a bulk SMS campaign can reach lakhs of users with a single click of a mouse button.
Some Useful Statistics About Bulk SMS Campaigns:
1) Over 95% of SMS messages are opened by users
2) Over 85% of text messages are opened immediately
3) Over 94% of text messages are opened within 3 minutes
4) Over 90% of users do not leave homes without mobile
The above statistics speak for themselves as to how effective and useful a bulk SMS marketing campaign could be for any organization. However, the success to a great extent would also depend on the quality of bulk SMS service. Hence, organizations planning to go with bulk SMS campaign need to carefully select a bulk SMS provider.