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Bulk SMS Vs SMS

SMS stands for short message service, it is a single piece of message sent by one user to another user. Where as "Bulk SMS" refers to sending of SMS message to a large no. of users at the same time. Bulk SMS messaging is the only medium that enables instantaneous SMS text notification to a targeted group of people that may up to thousands or lakhs. The main advantage of this Technology is that it takes only several minutes to send thousands of short messages (SMS) over to users. 



Advantages Of Bulk SMS Campaign:

Ease of Reach: Also known as mobile marketing, through this application, marketers can use a single message to communicate to their entire customer base. Instead of contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, an advertising message can be distributed to several consumers all at once.

Personal Communication: SMS has become the most popular mode of communication today with most of us using it to communicate with our friends, family and acquaintances. Unlike an email or a newsletter, nearly every message that is sent on a mobile phone is generally read by the user. Being an extremely personal mode of communication, you can establish a direct contact with your client, building on the relationship.

Economical In Nature: Instead of spending millions on multiple advertising campaigns, a single message can be used to reach out to all consumers, thereby drastically cutting down on marketing costs. With SMS prices dropping, through bulk messaging thousands of text messages can be sent at wholesale prices.

Time Saving: An instant mode of communication, marketers can reach out to their customers whenever they want. As most mobile phone users keep their phones with them at all times, through quick messaging time sensitive messages can be sent and responses can also be tracked.

Today a mobile phone is the ultimate must have object in his horizon, he will not settle for anything else. And thus began the rise of the bulk SMS generation, it adopted the odd typing style heartily and went on to make bulk SMS service providers unavoidable.

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