If You're Sending SMS Reminders, You're Probably Making This Mistake

We all know that what’s going on in our business is extremely important to us, but that doesn’t mean it’s at the top of our prospective customers’ to do list. In fact, the reason that any reminder at all is necessary is the heart of why this mistake is so important for you to know about, and to fix. If you’re urgent to see what the mistake is, no doubt you’ve already jumped to it below…and that’s total cool. But I want to set the stage for you about what the problem is, and why it’s a VERY important problem for you to pay attention to.

The biggest mistake that companies make when they send SMS reminders or notifications is they don’t allow for response.

• Now think about this. You want to send them a message, but you’re not going to receive any.
• You have a person who has shared their most intimate communication method (messaging) and you’re just going to talk AT them.
• Sophisticated marketers know that if they really want to make dough, they don’t just accept the low hanging fruit of buyers who will buy of an ad, or maybe a few emails. 

WHY?

• Because people do business with people. And while you might have the trust of a few with virtual interactions, most folks have a question or two that could be resolved with a little one on one. And when you pay on commission, that conversation doesn’t have to cost you much at all.
• I once shared how not making a single phone call to the 27 Thousand people who got into their cars, drove to a hotel and sat through a 3 hour training, but didn’t invest in our assistance cost me at least three million dollars. I know because since then my companies and clients have made many multiples of that using the lowly phone.

But what does this have to do with your SMS notification?

• When people give you permission to send them a notification, they now are opening up a communication channel unlike any other you’ve ever had.
• When you email, so are hundreds of other people, not to mention spammers. Plus many email service providers are trying to market to people as they are reading your marketing message!
• When you call, the person on the other end has to be ready and willing to receive that call, which is why the number one result of a sales person’s phone call is leaving a voice mail.
• When you text, it sits on the phone with a red dot, scratching on the prospect’s brain, asking to be released from the red dot. “Please, just look at the text so I can stop holding up this red circle with a white number in it!”, the phone screams.
• But, the person can be in a meeting. They could be out to eat. They could be in the middle of a conversation with someone, and they will check the message. Most will respond right then and there too. If not, they will as soon as they can!

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