Bulk SMS marketing, like normal mobile marketing, gives you the ability to market directly towards your customers’ hands in real time. However, bulk SMS also gives you the ability to segment and target your audiences based on a number of different factors. These factors are usually dependent on their age, whether they are male or female, what their interests are, and where they are located. Of course, you can choose to segment you audience however you feel would be most beneficial to your company. So when you tailor your messages to each of your individual audience segments, your subscribers (your customers have to opt-in to your database for legal reasons) will be receiving messages that are geared more towards them and will come across much more personal than if you just blasted your entire database at one time. We already know that a whopping 98% of all text messages are opened and read, so by delivering personalized messages to your customer base you will be virtually guaranteeing yourself a very significant return rate on your investment. In fact, in many studies about 20% of sent text messages get a return in some way shape or form and some have even gotten as high as a 30% rate of return.
1. Geographic targeting: An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.
2. Psychographic targeting: This method ensures that the SMS you send reaches the customers only when they prefer to read it. For example if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.
3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your Bulk SMS will reach the desired audience through demographic targeting.
4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.
5. Contextual Targeting: This type of targeting ensures your message accompanies a sms which is in context with your offering.
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