Businesses of all sizes are discovering that they can effectively integrate Bulk SMS marketing into a larger marketing strategy. With the help of Bulk SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns. As a business owner, you wouldn’t be alone if you were skeptical of Bulk SMS marketing. The two major objections to SMS are that it’s a dated marketing technique and that it’s too intrusive. The refreshing truth paints an entirely different story. Bulk SMS is an extremely powerful, efficient and effective way of communicating with your customers and it’s high time that businesses took note of it.
Speed and flexibility
Your business will need to adapt to the day-to-day fluidity of the modern business world. Flexibility is key to these constant adaptations. Bulk SMS marketing has virtually zero lead-time, allowing communication to be created and delivered to the target audience within a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of imminent new arrivals. Clickatell Platform allows businesses to instantly respond to the events of the day or to a competitor’s promotion. It allows you to stay one step ahead of the game, and that’s a vital advantage to keep.
Unmatched personalized communication
Bulk SMS marketing messages can be personalized to your customer base and delivered to their pockets within seconds. This personalization is built around anything from their name to their buying behavior or demographic. They can even be location-based, crafting a message based on different stores or different regions of the country. And make no mistake, personalized messages are powerful.
Quick Feedback from Customers
Research shows that 31 percent of consumers will respond to a survey via smartphone. Brands can initiate surveys via Bulk SMS and receive results in relatively short amount of time. The average response time is less than six minutes. Customer feedback is valuable information for businesses. This data helps the company improve its products.
High Conversion Rate
Bulk SMS has a very high conversion rate. Mobile users respond to call-to-actions in text messages more than any other marketing channel. Time Warner has used Bulk SMS to boost late bill collections by 49 percent and Kiehl's saw over 73 percent of their opted-in customers make a purchase as a result of receiving Bulk SMS product alerts. The reason conversion rates are higher in SMS is the simplicity of the marketing message.
Highly targeted SMS marketing communication
The more traditional methods of marketing are also at a disadvantage when it comes to who sees and reads them. For any savvy business owner, it’s essential that every marketing message that’s put out is as targeted as possible. This keeps the costs of the communication down. As Bulk SMS marketing is mostly permission based, you’re most likely to be reaching out to people that you already have a relationship with and have agreed to receive marketing messages from you.
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