Skip to main content

5 High Performing SMS Marketing Strategies

Creating a successful Bulk SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around for a long, long, time, Bulk SMS marketing has never looked more appealing.It's simplicity. Just because SMS is in relative terms an old technology, and just because SMS is in relative terms a very simple technology, doesn’t mean that it doesn’t pack a punch. In fact, the opposite is true.

Bulk SMS marketing stragerty Take SMS open rates for example. Because Bulk SMS is such a trusted and widely used feature of the mobile device (smartphone or otherwise), it boasts an incredible open rate of 97%, the large majority of which are opened within three minutes of being received. Beyond the open-rates, and unlike other marketing platforms, SMS requires basically no ad copy, design issues will never delay its implementation, it’s easy to track and measure, it’s cheap and is trusted by most mobile users. It has the ability to carve a direct pathway to your target market’s pockets.

The Value Proposition

If you’re thinking, ‘Well isn’t that obvious?’ you’d be right. But it needs to be said. When sending an Bulk SMS to your customers / clients, remember this: you are inviting yourself into people’s personal space. So remember to make your customers’ choice to opt in worth their time. Do—hold a contest with a prize for the winner. Do—a giveaway. Do—offer an exclusive (and awesome!) deal. Don’t, however, make an offer that can be found in other places. 

Keep it Personal

You want your customers to look upon your business as they might a trusted friend, not as some faceless entity that treats them like another number. Keep your messages short and sweet. Here’s an example of what we mean: ‘Hi, Sam. Thank you for visiting. We can’t wait to see you again soon. Next time you’re in, show this MSG to receive 20% off your next purchase.’

Consistency Saved the Cat

As a general rule of thumb, people don’t like surprises. People like consistency. And in the case of  Bulk SMS marketing, this rule holds truer than ever. First of all, at the time someone chooses to opt in, you want her to know what she’s opting in to. Having a little explaining sentence like 'Enter your mobile number to receive exclusive updates about new products, clearance sales, and giveaways' is a great way to make clear what people can expect to receive from you at the time they gives you their personal information.

An Integrated Mobile Experience

Bulk SMS marketing essentials It's important to understand that an Bulk SMS campaign doesn’t exist in isolation from the rest of your mobile marketing efforts (or indeed your general marketing efforts). That being said, if you’re going to direct people to your site, make sure your site is responsive, i.e. mobile friendly. Also keep in mind that the easier you make it for your customers to do a certain thing, the more likely they will do it.

Creating a Sense of Urgency

Even if you’ve sent out an Bulk SMS that is friendly, well phrased, personal, and of great value, there’s no guarantee your customer will actually follow through. Maximize your chances of getting people to do what you want them to do by creating a sense of urgency. If you’re offering a discount coupon, for example, make sure to clearly state that the offer’s only good for a week.

Tags:-Bulk SMS, Bulk SMS Service, Bulk SMS Mumbai....

Comments

Popular posts from this blog

Send Bulk SMS Online

In this age of mobile revolution, it is extremely important to stay in touch with technology at all times.Online Bulk SMS are the fastest way for conveying information within groups to several members, just within seconds. Sending SMS messages to your customers is the perfect way to maintain connection with them, as well as find new ones. This kind of communication combines cost-effectiveness, small investments, and a high ROI. Take a chance to send bulk sms free of all risks – save your time and money!  Our online SMS Sender provides an opportunity to communicate quickly and securely with your potential and existing customers by sending mass SMS advertising, notifications, and other text messages.Sending bulk sms online is one of the most effective ways to deliver information to your target audience. It does not matter if wish you to inform one or thousands of people. SMS text messages will be sent out immediately and delivered within a few seconds. Dove Soft Bulk SMS ...

Still Have a Doubt Is SMS Marketing Right for Your Business?

Are you still on the fence about SMS marketing and whether it should be part of your marketing strategy? Believe it or not, SMS marketing is one of the most effective forms of instant communication. It has a whopping 98% open rate with 90% of the messages being read within 3 minutes. There are many more advantages to using SMS marketing which can benefit any type of business. SMS marketing is highly proactive as consumers may participate in promos and surveys via SMS response and immediately get answers to their queries by sending a keyword to a short code or number. There are so many ways you can use SMS marketing to expand your customer base and increase profit. What businesses can make from Bulk SMS Marketing? there are certain characteristics that make a business a good fit for SMS marketing. Generally, SMS marketing is beneficial to: Companies that need to send reminders Companies that need to send timely offers Companies that need to verify a person’s ident...

Send bulk SMS messages in India with the DLT registration portal.

Distributed Ledger Technology (DLT) is a blockchain-based registration portal that creates immutable logs that cannot be manipulated and keeps track of all records of transactions made by network participants via SMS. The portal uses cryptographic keys and signatures to keep its data secure. If you send SMS messages in India, you are required to use the DLT registration portal. Telecom Regulatory Authority of India (TRAI) prevents customers from unsolicited commercial communication, such as fraud calls and disturbing SMS messages. TRAI has released the Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate unsolicited commercial communication (UCC) and bring transparency in the unorganized SMS industry. These guidelines enhance control, prevent any fraudulent practice, and provide greater safety to the end customer. Per the revised TRAI guidelines, the companies who want to communicate with their customers will now have to register with telecom opera...