A bulk SMS marketing campaign is all about the words; you will not deal bulk sms marketing benefits with photos, videos or clever graphics, just words. Therefore, you have to take the time to look for the right words to engage the recipient and drive them to do an action, all in just 160 characters. Just like with any marketing campaign, there is no one-size-fits-all; each brand and target audience require a unique approach.
Using a template has proven to be effective, allowing you to make the most of the advantages of bulk SMS marketing. Each template has an attention-grabbing headline, clear and concise offer, and a strong call to action. These are the 3 essential components that drive a response from the recipient. Every text also gives a sense of urgency and exclusivity, adding to the conversion rates. If you want to write your own free bulk SMS marketing, here are some simple but important rules to follow:
1. Introduce yourself
Conversations are built on context. You have to introduce context into your text message by telling them who you are. Do this early; do this by changing the sender name so they will know where it is from even before they open the text, or by adding it right into the text copy. Do not assume that your recipient will know who the text is from.
2. Do not use text speak
With just 160 characters to play with, you might be tempted to talk in text speak so you can save on real estate. Although some of your target audience will not mind, many more might be infuriated. Text speak can also confuse your recipients, resulting in the message not correctly understood. Finally, it can project an unprofessional image for your business.
3. Keep it focused
Simplicity is key in marketing. Even when you have more than 160 characters to work with, it is advised that you keep your message simple. Only include one offer per message and ensure that it is succinct and clear. Know your target audience and directly speak to them. Only include those details that matter. If they have to keep and show the SMS to get the offer, tell them; if they need to call, include in the message your phone number.
4. Start with an attention grabber
Look for something that will engage your customer right on and compel them to read the rest of the message. This can be a simple word or phrase. Use capital letters for your headline to give it the highest impact possible. Your attention grabber can read OFFER, MEMBER DEAL, NEWS or BIG DISCOUNT.
5. End with a call to action
The call to action is an important part of your SMS message. It tells the recipient what you want them to do, like if you want them to call you, send your email or visit your website. The key to a good call to action is to word it in a way that it is simple, direct and commanding.
6. Promote exclusivity
Your subscribers allowed you to contact them, so reward them and make them feel like they are part of an exclusive club. The language you should promote exclusivity. Use words like ‘member special’ or ‘show this text’ to make your customers think that this promotion is only available to those who subscribed to your text messages.
7. Make it urgent
Leverage that instantaneous nature of text message and add some urgency to your marketing campaign. Add a fixed date on which the promotion will end, or the small number of stocks available or left. This will compel the people to act now, while also ensuring that your business quickly sees results.
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