Dove Soft Blogs

The business world is highly competitive in nature; at first one has to establish his or her own business, and then comes survival & then increasing your business sales. If you do not increase your business sales the stagnancy will kill your business one day. However, increasing your business sales is not an easy task; in order to do so you need to be in tandem with the market, be innovative & consistent.  There are various ways that can help increase your business sales including deploying various marketing strategies. It is rightly said that you will not be able to sell your products & services without "visibility".  It is the main function of marketing to provide the much needed visibility to your products & services. There are various ways in which marketing can be done for your business however as the world is going digital... business marketing with the help of "bulk SMS" cannot be ignored.  " Bulk SMS  marketing is a form of mas...

In Today’s digital age bulk sms messaging has become an integral part of the overall communication system. Businesses and organizations are using bulk sms messaging effectively for marketing their products & services and also to keep their existing Customer informed. There are mainly two modes of sending bulk sms messages. * PC To Mobile  * Mobile To Mobile    There are also Api’s that are available that can be integrated within the existing applications for sending bulk sms messages. Sending bulk sms messages from your PC: When you purchase bulk sms messages from your vendor they provide you with their online application link. They create your account & logins within this application along with the sms credits purchased by you. You need to login into this application, create an sms message manually or with the help of available templates within the system, then you need to upload the contact list and finally need to send your sms messag...

We are living in a world where there is cut-throat competition among everyone in their respective fields. To survive in the market it is important to understand the needs of the customers and keep them satisfied over the period of time so that the business can be sustained in the long term. Connectivity is the most important link between the customer and the business. With this, the customer is continuously being aware of the latest offers and discounts which are there. There are various communication means which are being utilized, out of which SMS service is one of the most used medium today. This is because SMS Marketing is a cost-effective and least time-consuming tool. With most of the population in India using cell phones, it is safe to say that every person will be having a cell phone to a Smartphone. From placement companies to Retail outlets, every industry understands the importance of SMS service. The most important use of this service is that messages can be sent in ...

SMS Sent in bulk quantity is called bulk SMS. The messages are sent simultaneously to all the users at the same time with a click of a button. Types of bulk SMS – Promotional SMS - Promotional SMS  is used to send offers, discounts or promotions to new and existing customers. Transactional SMS - Transactional SMS is used to send OTPs, informational messages, booking and various alerts to your existing customers. They should not be intended for marketing. OTP SMS - OTP SMS is used for your all money transfer, payment operations, Internet Banking & other security purposes. OTPs are one time passwords generated by the system for security purposes. Benefits of Bulk SMS – Economical - Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing on the other hand has such low purchase, set up & running costs that campa...

According to a survey by SAP, 70% of people feel that Bulk SMS marketing is a good way for an organisation to get their attention. In fact, according to research by The Wireless Association, the open rate of text promotions/offers is a whopping 98% while the open rate of emails is a mere 22%! Despite these numbers, when it comes to brands reaching consumers, email marketing is still the more commonly used tactic even though text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed eight or more times frequently than email. If you are not leveraging Bulk SMS in your marketing mix it might be time to reconsider. Whether you are a small business or a major consumer brand, you can implement successful SMS marketing strategy. Here are six reasons you should take advantage of Bulk SMS marketing today: Bulk SMS marketing is more effective than email As stated earlier the open rate of text is a staggering 98% compared ...