Finding ways to engage with your audience is one of the
toughest problems you face as a company. The key is to truly listen to and talk
to your customers – share news, tell a story, listen to them, reward and
delight them, and keep them coming back for more. Bulk SMS is an incredibly
effective means to send all of this to your current and potential customers.
About 78% of the customers are comfortable texting messages rather than making
calls to businesses because text messages are answered instantly as opposed to
voice calls that are put on hold almost always.
Marketing professionals say that there are four aspects that
impact buying choices. These four
Aspects are recognized as the marketing assortment:
Product: What are you going to trade?
Price: How much cost you decide on your product?
Place: Where will the public purchase your product?
Promotion: How will the public know about your product?
Image title
Here are some Ways to Improve Customer Retention with Bulk
SMS Marketing
Customer Service and Support
As it goes, there are
several factors that make customer service
experience a success for your business. The two most important factors
being:- One it should be instant. Second, it should be mobile, which means
messages could be read and exchanged almost anytime.
Ongoing
Customer Relationship Engagement
As per a study conducted a 5% increase in customer retention
propels profits by almost 25-95%. Bulk SMS helps your business stay connected
with your existing customers. That is by offering ongoing service, helping them
whenever there is a need, and more importantly, creating up selling opportunities.
No matter what, nothing could beat the effectiveness of text messages.
Send New
Schemes and ideas
One need to catch on the existing customer a long time to
improve profit limits. This means one needs to come up with significant
marketing plans and approaches, like calls, emails, podcasts, web seminars and
many more. This will make the customer accord and stay with the service
provider for the longer period.
Context-based
Marketing
Sure, the kind of targeting an SMS offers to businesses is
simply unparalleled. Customers very often fall for this bait considering the
context in which they received it. However, you could do a notch better by
sending messages in the right context, because the context is something that
could inspire your customers to keep coming back for more and more.
Running
Cost Effective Campaigns
Bulk SMS text messaging is an affordable strategy that helps
you send bulk SMSes to a targeted group of people that get read in a matter of
seconds. Going by its cost-effective nature, businesses can easily run
campaigns and even support their campaigns with incentives and offers.
Permission-based
Targeting
Permission-based messaging makes sure that your messages are
sent to the targeted audience only and not to any random person. Personalizing
your marketing messages help build long-term loyalty. Customers are more likely
to buy from your business if the messaging is pertinent and personal.
Target your
customers in the heat of the moment
The most effective way to get subscriptions is to attract
their attention when soon-to-be-customers move around your brand. A perfect
example is restaurants with the call to action to send a text so they can
receive discounts. Customers can send a text to that short code and start
receiving special loyalty discounts. Right there, on the spot.
Show Them
Urgency
Texts are opened and seen almost instantly. This means that add the
urgency that requires the customer to take action immediately can increase the
chance of conversion substantially. Give a limited offer with a great incentive
that will leave the customer wanting even more. Message with a clearly stated
limited offer is something that a receiver either reacts to or not without
postponing it for later.
With Bulk SMS on your
side, you can expect a boost in customer retention rates from the moment you
begin using Transactional Bulk SMS Service.
Tags - Bulk SMS, Best Bulk SMS Service
Comments
Post a Comment