Bulk SMS Marketing is better
than any other mode of marketing? This might seem like a hot topic among
marketers all around the world. Most of the marketing mediums have been
available since decades, but the widespread of mobile devices has definitely
changed the way every marketer treat these options in the marketing plans.
Bulk SMS Marketing is known
to come as a reliable option to reach out to end users with precise and
targeted messages. Mentioned below is a complied data that compares SMS
marketing with the other modes of marketing to give you an overview of their
current standing as an effective marketing tool.
1) Open Rate
1) Open Rate
- Open Rate of Bulk SMS
Marketing - 90%
- Open Rate of other modes
of marketing - 30 to 35%
These numbers do not leave
anything for us to debate on as your customer is bound to read your message
sent via SMS.
2) Quantity matters
- Number of text messages;
the lesser, the better
- Number of emails or ads,
the more the better
We do not need to think
about this twice. Just think about how you treat your messages and emails. If
you keep receiving an email from the same address, there is a probability you
might just open it once. With messages, nobody is tolerant towards unnecessary
disturbance. The point of a text message is just to give out the required
information in a precise manner and that's what people expect from marketing
messages.
3) Nature of Campaign/SMS
The nature of the message is
very vital for text messages and any other mode of marketing. For instance, if
you have an offer or discount to offer to your customers, Bulk SMS Marketing is
the perfect mode. No other medium of marketing will create an impact as text
messages when discounts and offers are considered.
4) High Returns, Low Cost-
The cost of outside
promoting, TV publicizing or other such costly structures can be 'out of
spending plan' or 'too high' for private companies. While SMS arrangements
offer high ROI with ease included. Bulk SMS promoting efforts can be put to
activity in the blink of an eye with little cost, enabling you to achieve a
large number of individuals rapidly and successfully.
5) Click - Through – Rate
- The CTR of SMS Marketing -
40%
- The CTR of other modes of
marketing - 7 to 10%
The reason why every
marketer is taking Bulk SMS Marketing seriously is because of the wide
penetration of mobile phones in the market. Mobile phones are affordable and
within everybody's reach and so are the data packages.
And so, the possibility of
the end-user opening the link sent via message, provided it is of their given
interests, is much higher now than ever. Regardless to say, an SMS will always
find a way in your customer's inbox. Finally, it is safe to say that Bulk SMS
marketing is a more effective tool than any other.
Tags - Bulk SMS, Best Bulk SMS Provider In Mumbai
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