The phone is the easiest and most effective way of reaching out to your customers. Since
individual calling can get expensive, bulk SMSing, particularly in Dubai, is a more cost-effective and efficient way of staying in touch with your customers.
Bulk SMS is especially helpful if you wish to keep your customers informed
about product updates, announcements and new launches.
Bulk SMS
engages modern technology and can be used with little human intervention. That
makes it quite efficient. A server using Application Programming Interface
(API), or a desktop using Web SMS interface can be used to send bulk SMS.
API vs Web SMS
Available as
HTTP (Hypertext Transfer Protocol) or HTTPS (HTTP secure), an API connects a
website or application with an SMS gateway. SMS gateways are telecommunication
channels that are used for sending and receiving Short Message Service (SMS).
Web browsers
facilitate Web SMS services. Web SMS users prefer to receive 'long numbers'
which are essentially the phone numbers of end users instead of using the
'shortcode' option; the latter being more expensive as well. Whichever the
interface, bulk SMS gateway service is highly specialized and much in demand,
and comes with tools to facilitate tracking statuses and generating reports.
The delivery
rate of bulk SMS depends on several factors but most importantly on the
protocol used by the bulk SMS gateway provider.
SMPP or SMTP
Short
message peer-to-peer or SMPP is the most reliable way of sending bulk messages.
It typically uses the mobile carrier's network to transmit the messages to
phones. Simply put, it uses the same technology that we use to send messages
from one phone to the other; which is why it is also more expensive that SMTP
or Simple Mail Transfer Protocol.
SMTP is used
for sending emails and can also be used to send text messages, though it is not
specifically meant for this purpose. However, while relaying a text message
through SMTP, there is no guarantee of the delivery of the message or how it
would show up on the customer's phone. And while there are stats to track the
bulk SMS, there is no way to tell for sure if the SMS was delivered in the form
it was intended to.
This is also
precisely the reason why bulk SMS gateway providers using the SMTP protocol are
much cheaper than the ones using SMPP. SMPP is costlier because it pays to use
the mobile carrier’s network for each SMS that is send using it.
Tags - Bulk SMS Technology, Bulk SMS Technology Provider, Best Bulk SMS Technology Provider In Mumbai
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