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WhatsApp Business API & Its Advantages




With more than 1 billion active users surely each one from the young generation is on WhatsApp. Time has come to unlock new ways of customer communication. WhatsApp has wide acceptance as a secure, private, and direct way of communication, naturally many establishments are exploring the new way of communication with their customers. Many companies are inclined to have a WhatsApp based customer Support center to cater to the needs of their customers. Some even go a few steps further to get a Customized WhatsApp Bot replying to their customer's standard queries.

Various use cases can be developed around WhatsApp API to integrate with CRM. Like Sending status Updates.(workflow update on whatsApp), Sending Ticket Status on WhatsApp and resolution (Customer Support and Ticketing on whatsApp) , Greeting newly generated leads, Creating new leads on receipt of whatsapp message. (Lead nurturing on whatsApp) , Sending Birthday wishes (Customer Satisfaction on whatsApp), Sending feedback Message (FeedBack on WhatsApp). Providing notifications to your team based on CRM events (Sales Monitoring).
All these actions will go a long way in customer satisfaction, People will love to be contacted on social media platforms like WhatsApp. As they check these applications more frequently than conventional messaging apps.

Advantages of WhatsApp Business API:

1. Most efficient and widely used platform. It is much easy to read a WhatsApp message than to read an Email.

2. In addition to text messages, you can also send images, PDF files & Website Links.

3. You can trigger automated events and reach out to customers on important events.

4. You can also timely remind customers for your service renewal dates.

5. Creates a Brand Image of your services/products as Social media platforms have a heavy influence on customer's choices.

6. Feedback taken on WhatsApp will give you more response. In fact, delighted customers will give your services/products a higher rating.

Tags - Whatsapp marketing, WhatsApp business API



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