How to Target in Bulk SMS Marketing

As the dependence on mobile is growing rapidly, plenty of opportunities are emerging for entrepreneurs to reach potential customers quickly and effectively. SMS marketing today is one of the highly preferred medium for any promotional campaign. As it is cheap and reliable, even multinational companies have started to use it for marketing purpose. When it's up to sms marketing, you need to choose sms service providers tactfully because only experienced service providers will be able to provide customized solutions as per your business needs. Nowadays, most of the service providers offer free bulk sms software to grab the attention of entrepreneurs and multinational companies. As the bulk sms software enables you to target your product to specific prospects, you need to choose advanced software that are easy to use and reliable.

1. Geographic targeting:

An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.

2. Psychographic targeting: 

This method ensures that the SMS you send reaches the customers only when they prefer to read it. For example if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting:

Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your Bulk SMS Service will reach the desired audience through demographic targeting.

4. Mobiliographic Targeting: 

If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: 

This type of targeting ensures your message accompanies a Bulk SMS which is in context with your offering.

Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Mumbai....