You know the importance of SMS marketing in a well-rounded advertising campaign. Along with social media, SEO, link building and other methods, SMS marketing services has joined the pantheon of indispensable tools for online businesses to promote themselves. Just in case you don’t know SMS - an acronym, which stands for “short message service” – refers to when an advertiser sends short advertising messages to potential or current customer’s mobile devices. These messages can be sent in order to update a customer on a new product line or discount that is being made available. The message can also be sent in order to solicit new business. Usually a recipient has to opt-in to receive such messages on their mobile device.
So with that refresher in mind as to what SMS marketing is, the questions remain: How can you use bulk sms marketing to diversity traffic to your site or product? Also, how do you administer an effective sms marketing campaign?
Diversifying Your SMS Campaign:
SMS marketing can help you to diversify your traffic in several important ways:
- For starters, mobile phone users tend to be a more diverse audience than users of older communications technologies. They tend to be younger, more tech savvy and more culturally diverse.
- You can tailor you message easily and inexpensively to reach certain markets. This can be done by knowing as much as you can about the demographic group you wish to reach. These things include types of mediathe target group uses.What are their Internet habits?
- You can also send the text in the language of the group you wish to reach.
- You can send out surveys that can tell you more about the groups you wish to reach and then use that data to reach out to and broaden your customer base.
Having an effective SMS is an important part of your overall marketing strategy and you must keep certain ideas in mind when trying to diversify traffic to your site. The first thing before you seek to buy Bulk SMS sending software or join a site that will send SMS online to mobile devices for you is to configure your campaign. A well thought out SMS should have these components:
- Indentify your target audience. This will of course influence your message and many other factors.
- Find an online SMS marketing agency. SMS is very affordable compared to other forms of mass advertising.
- Respect opt-in rules. Everyone hates spammers!
- Craft your message. Design your message for your audience, purpose, product, etc.
- Be brief. Do not use more than 160 characters.
- Start with the offer. Make the offer hard to refuse.
- Include a call to action such as “buy now” “visit”, etc.
- Mention your brand name. Don’t forget to put your name out there.
- Monitor the results. The effectiveness of an advertising campaign cannot be gauged if the results are not monitored.
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