Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both.However, this time and monetary investment could yield game-changing results for your company. Are you starting to roll out your marketing plan and netting yourself some customers? Follow these 10 steps to be successful.
1. Survey Customers
You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.
2. Research Your Competitors And Find Out Who Their Customers Are
An easy way to find out which kind of marketing campaign works and which don’t is by researching competitors in your industry. Not only will this inexpensive effort give you some ideas to follow for your own campaigns, this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy.
3. Target Ads
Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way. While most advertising in the real world only reaches whoever comes across a billboard, bus stop or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics and browsing activity.
4. Smart Social Media
There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the distance. Far too many businesses use their accounts to simply promote their own company, while smart social media managers strategize relevant posts, link to cool articles, answer customer questions as soon as they’re asked, and otherwise give online surfers the impression that there’s actually a human who cares.
5. Respond To Every Email, Tweet, Facebook Comment, And Phone Call
Adjust Yourself As Necessary When Paul English was still presiding over Kayak, one of the most valuable practices he insisted on implementing was to keep an extremely annoying, loud phone in the middle of the office to receive customer complaints. This ensured the calls were answered — by anybody, including engineers, developers, content managers, or even English himself.
6. Affiliate Marketing
Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly.And with the number of affiliate networks out there, who operate on a PPC (Pay Per Click) or PPA (Pay Per Action) basis, it has never been easier or safer to find your product being promoted by appropriate publishers.
7. Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles
With so many new, competing businesses congesting almost every industry, it’s getting increasingly difficult to stand out and grow a decent-sized following. To gain support, companies first have to establish trust. As more than 88 percent of consumers trust online reviews as much as personal recommendations, it only makes sense to start by publishing user reviews and sending samples of your product for trusted bloggers to review.
8. Connect With The Right Influencers
Engaging with big players in your industry can be an extremely effective way to garner a wider share base. After all, if you can get the attention of a thought leader or an influencer, you have the chance to capture their fans and friends, as well as establish trust and credibility. Reach out to appropriate bloggers or entrepreneurs at conferences or over Twitter, send them relevant and interesting blog content that might pique their interest.
9. Post Relevant Content On Blogs
Keeping a practice of continually and diligently publishing relevant and original blog content not only helps keep your company shining in the warm Google sun, but it also helps potential customers truly get to know your company and where it’s coming from. The content doesn’t have to be self-promotional (and shouldn’t be), but it should offer context into why your product or service is important, suggest the best ways to solve industry-related problems.
10. Craft An Engaging Newsletter To Foster Leads
One of the most time-consuming aspects of online marketing is generating leads. Often, that involves analyzing customer demographics and social media activity, putting out ads and online surveys and updating user data from year to year.
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