Ever since smartphones and tablets became an integral part of our daily lives, things have gotten a lot simpler. We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click.
Mobile Optimized Websites
We view the world differently, through the screens of mobile devices. It is imperative that you plan for your mobile site first and foremost which will allow your prospects to find you online. Consumers are frequently assaulted with promotions, deals, and various marketing messages. That's why it's important for potential prospects to have an exceptional user experience. A mobile website will have improved functionality, usability and speedy loading times.
SMS Marketing
Short Messaging Service has proven its here to stay for many years and is probably the only way businesses know how to reach their prospects on their mobile screens. SMS marketing can be used in a number of ways: to send out bulk messages, by street name, location-based, filter by gender, mobile type or even bill amount. Great care has to be given to the message - make very good use of those 160 characters - as well as timing & frequency.
QR Code and NFC Marketing
These are codes and small programmable chips provide a seamless link between offline and mobile advertising. QR Codes can be printed everywhere and NFC tags can be added to these mediums as well (except for online media). This provides your offline advertising media with a modern and interactive feel. When NFC tags are tapped, the user will be directed to specific content or encouraged to download a virtual business card or a discount coupon. Important note: mobile websites can compete with mobile web apps (or any native app) on functionality, availability and price.
Mobile Digital Wallet Market
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it's important to provide your existing customers with incentives to continue using your product or services. Mobile Digital Wallet Loyalty programs allow the business owner to provide these incentives directly to their mobile lock-screen. Are you looking to reach consumers and entice them to visit your establishment? Start the mobile wallet program with proximity based solutions for your customer to instantly get a relevant and engaging message that will generate positive ROI.
Each of these techniques can be utilized independently quite well, yet the power of integrating them all (or some) in a mobile-driven marketing plan is simply a necessity.
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